[KC-Luke]

Activision has admitted to looking at other ways to 'monetise' the Call of Duty franchise after the success of Modern Warfare 2. Saying we should "expect" paid-for online models such as those in World of Warcraft to make the transition to other games, including Call of Duty.

Speaking during yesterday's BMO Capital Markets Conference (which sounds fun), Activision Blizzard CFO, Thomas Tippl said that while World of Warcraft's model is difficult to replicate, players should expect new monetization models for its other games soon. It's definitely an aspiration that we see potential in, particularly as we look at different business models to monetize the online gameplay. There's good knowledge exchange happening between the Blizzard folks and our online guys."

"We have great experience also on Call of Duty with the success we had on Xbox Live and PlayStation Network. A lot of that knowledge is getting actually built into the Battle.Net platform and the design of that," he added.

"I think it's been mutually beneficial, and you should expect us to test and ultimately launch additional online monetization models of some of our biggest franchises like Call of Duty. Our gamers are telling us there's lots of services and innovation they would like to see that they're not getting yet. From what we see so far, additional content, as well as all the services Blizzard is offering, is that there is demand from the core gamers to pay up for that," he said.

Activision claims that this is what core fans want. While there was uproar about the increased price, and other issues such as removing dedicated servers and mods for the PC, the game still surpassed sales records.

Source: CVG